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Vol. 3 | November 2009
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TLV Interviews
Water management technologies: The high tide of hi-tech
Gustavo Kronenberg
President & CEO
Tahal Group
From October 2007: President & CEO Tahal Group B.V., a leading water and environment engineering company with headquarters in Tel-Aviv and Amsterdam founded in 1952 by the State of Israel, privatized in 1998.
1994-2007: General Manager of VID (a consortium between Veolia Environment and IDE owner of the Ashkelon desalination plant), General Manager of H2ID (a consortium between IDE and H&C owner of the Hadera desalination plant).
The above companies finance, construct and operates the biggest Reverse Osmosis seawater desalination plants in the world, installed in Israel.
1987-1994: V.P. Business Development, Marketing Manager and Desalination Plants product manager at IDE.

Transcript

Global water sector is around 500 billion dollars in 2009, but this market is also growing dramatically. In developing countries the growth is expected to be around 10% per year, and in China, for example, in the coming years, the growth is expected to be more than 20%. And even in developing countries… in developed countries, sorry, the growth is in the range of 5% per year, so this gives us a tremendous market which is a great business opportunity for all companies related in the water business and especially for Israeli companies.

Water industry is considered to be a low-tech industry, but in fact, if you analyze deeply what are the technical elements, which are a part of a waste water treatment plant or even a desalination plant, or even a water transportation plant, those are quite sophisticated and require developing of very intelligent software to make a proper water management.

If you look at the control center of the water company of Israel, you will see how can, automatically, this control center knows exactly how much water is supplied for each house, or almost each house in the area where they are managing. This is thanks to a very sophisticated and advanced automatic system and software that was developed for the water industry. If you look at the automatization of waste water treatment plants, or desalination plants, this automatization also plays a very significant role in optimization of the processes and reducing the energy consumption, which gives us the possibility to be very competitive in those markets and very attractive for investors that are looking for technologies which are based on hi-tech, low-energy consumption, and high sophistication, and this is what we can offer with the development of Israeli water technologies.

Desalination: The next wave in global water consumption
Avshalom Felber
President & CEO, IDE Technologies Ltd
Water management technologies: The high tide of hi-tech
Gustavo Kronenberg
President & CEO
Tahal Group
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